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Rebecca Rice & Associates, LLC is one of the leading organizations in the country in educating, practicing, and administrating “living benefits” whole life insurance (or Infinite Banking).

Managing Partner & Founder

Rebecca A. Rice owns and operates a Christian organization, Rebecca Rice & Associates, LLC in Little Rock, Arkansas. A graduate of the University of Arkansas with two business degrees in Marketing and Business Management, her firm serves the financial needs of small business, the medical community, churches, and families.

Rebecca Understands You

Over 30 years ago, Rebecca began her career in insurance as a single mom with three children.  She understands the challenges of young families, working mothers, and the drive to gain financial security in a tough world. 


She feels the needs of those facing retirement and feeling insecure with their “nest egg.” Her heart goes out to anyone wanting to make a better life for themselves and build a more secure future.

In 2003 Rebecca recognized the life-changing possibilities of using a “living benefits” whole life insurance policy!

Meet Our Agents

Scott Guldin

Scott Guldin joined Rebecca Rice & Associates as a Financial Advisor in 2009 after a successful 20-year management career with UPS. Over the last 13+ years, Scott’s attention and expertise have focused on teaching families and businesses how to use the living benefits of a whole life policy to build tax-free wealth, plan and implement retirement, retirement/asset protection, while eliminating debt simultaneously. 

His education consists of a Bachelor of Individualized Studies degree in Business from the University of Minnesota M.B.A. from Robert Morris University Certified Family Business Specialist from The American College of Financial Services 

Community and Interests.

Scott and his wife Colleen have three beautiful daughters, live in North Huntingdon, Pennsylvania and are active in the Christian Community. Scott sits on the Board of Directors and Executive Committee for Westmoreland Community Action which works to reduce poverty. He has a passion for football, hockey and golf and is a former 4-time letter winner in football at the University of Minnesota. 

Scott D. Guldin, MBA, CFBS  |  724-590-5661

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